What this is not about is a race to the bottom or driving out profitability of the market. What it is about is creating transparency. So when the costs are displayed for a particular legal service it’s not necessarily the client selecting the cheapest, it’s about the client seeing a transparent price and being given more certainty.
Having said that, to allow protection and flexibility for the law firms there are a number of pricing models for each legal service. They include fixed fee, hourly rate, fixed fee with capped hours and no win, no fee. The law firms can select any one of the available pricing models per legal service; it’s entirely up to the law firm which available model they choose.
We know from surveying 220,000 consumers that a large majority of clients do not select legal services on price. The number one criteria for clients when selecting a law firm was trust and the second was reputation. We have built our platform to play towards those features and those attributes that are important to clients. This, in turn, allows law firms to showcase their qualities against those particular criteria.