No surprise, then, that Gartner’s 2018 report into ‘digital readiness’ found 81% of corporate legal departments were unprepared for digitalisation.
But while that might be the right approach when dealing with cases, it leaves many firms playing a never-ending game of catch up as technology rapidly advances.
Responding to disruptive technologyTechnology has radically altered the way we work. Even the COVID-19 pandemic – which transformed the idea of working from home from a ‘nice to have’ to a ‘need to do’ – only served to hasten a shift that has long been occurring in workplaces up and down the country.
The legal sector is no different. It just hasn’t been as swift at responding to these changes. For a long time, firms have relied on slow, disparate (and often paper-led) systems; clients were drawn from high-street footfall; marketing the business meant good word-of-mouth. Today, these alone are not sustainable for any legal practice.
Despite the industry’s hesitancy, a study by the University of Sheffield found that lawtech ‘enables revolutionary change in practice’.
From a business perspective, it means altering the customer experience to meet modern expectations – it’s about creating faster, less formal client interactions; easier ways to pay; and emphasising a commitment to data security, which ‘influences clients and drives competition between firms.’
Perhaps most interestingly, the report noted that it brings ‘changes to firm culture’ that has ‘aided internal diversity in firms.’
You’ve probably already identified the need to upgrade your tech.
You can see how inefficient, costly, and uncertain your processes are.
You understand that, even as you read this, your competitors are exploring new ways to manage caseloads or market their businesses or reach new clients online.
And there are 4 main ways that technology is helping legal firms grow.
AI, machine-learning, and automation
How to introduce new technologies in your law firmWhenever you plan the introduction of new tech and tools – whether it’s a company-wide case management system, or an efficient online lead generation platform like ours – there are several steps to take to prepare your firm.
Define your objectives
- What problems your business faces
- How/which tools might solve the issue
- What technology solutions industry professionals use
- Who it’s for
- What success looks like (and how it’s measured)
Create a roadmap
Preparing your roadmap:
- Use data and goals identified during your ‘defining the problem and solution’ stage
- Cover a realistic time-frame from start to finish, and beyond
- Factor in possible pitfalls and how to overcome them
- Feature key milestones and measurements for success – and what meeting each one means for your company
Obtain employee buy-in
To increase buy-in:
- Highlight the value of any new tech
- Be understanding and listen to employee concerns
- Start training early
- Offer ownership of sub-projects
Unlocking the opportunities of legal technologies
As the legal workforce becomes younger, more agile, and mobile, we’re starting to see technology adoption increase at a rate of about 6% year-on-year.
However, this is still arguably slow – presenting an opportunity for forward-thinking law firms to get ahead of the curve. While rivals play catch-up, your firm will be able to better position itself as ready to respond with smart solutions to an ever-evolving legal landscape.
Committed to helping your business grow, The Law Superstore’s intelligent lead generation platform brings together legal experts with verified clients who need legal services.
No contract. No auto sign-up. Just the power to find new clients, market your firm, and compete at a local and national level.
Start your free trial, with 40 free leads, and discover how our tech can help you find customers aligned to your business objectives.